Mark H Cohen, Colloquy’s founder and principal started his career in the mail room in the ad business in New York. He established Colloquy Digital as a means to apply his considerable experience in “traditional” marketing to the “new” digital customer experience – something he’s been doing for 15 years.
He believes that the new paradigm in the relationship between brand and customer can be harnessed and guided for enhanced relationships, increased revenue, and profitable growth.
The unique conversation, or colloquy, that applies to your brand – regardless of whether it is B2B or B2C, is at the heart of the solutions that you can expect to receive from Colloquy Digital.
About Mark
Mark has pioneered digital marketing strategies since 1994 as both a consultant and a check-writing client, and he combines that experience with over 10 years of traditional marketing experience for blue-chip companies.
His career began in the mail room of a “traditional” ad agency in NYC. After spending over a decade in the business he quit to focus on digital media in 1994.
His initial foray into digital media was working with an MIT Media Lab spinoff company where he co-produced the first concert to be broadcast via the Internet, the Rolling Stones live from Dallas, TX. He then co-founded one of the first digital agencies in NY which he sold to his partner when he was recruited to move to Colorado and lead Janus Funds into the Internet Age – which he did as their first “webmaster.” He left Janus in 2001 and started what became the 7th largest digital agency in Denver – Foci, LLC – and directed many of his agency resources to the community via pro-bono digital services and volunteerism. After a stint as VP Marketing at a B2B firm in Denver, he was recruited to Iowa to become VP Marketing for Human Factors International – where he became a victim of the economic downturn and his job was eliminated in 2009.
He immediately formed Colloquy Digital, LLC where he consulted with numerous businesses around the country, one of those being Cambridge Investment Research which he joined in January of 2011 as AVP Digital Media.
Hailing from N. Massapequa, NY, (where he spent too much time on the beach), Mark holds a BS degree in Marketing from the University of Buffalo and is a 2003 graduate of Leadership Denver. He also taught promotion marketing and interactive marketing classes at NYU for 6 years, was a founding member of the NY Chapter of the Promotion Marketing association, and is currently on the board of directors of The Fairfield Arts and Convention Center and the Fairfield Entrepreneur’s Club.
In addition to successfully planning and implementing social media programs for clients for 5 years, Mark has written, conducted workshops for and trained groups and individuals on social including:
- Cambridge Investment Research and its rep-advisors
- Fairfield Iowa Area Chamber of Commerce
- Fairfield Entrepreneur’s Association
- LIMRA Broker-Dealer Committee
- Meers Advertising
- Mt. Pleasant Iowa Chamber of Commerce
- Pathfinders RC&D of Iowa
- Shaklee
- University of Wisconsin E-Business Consortium
“I worked with Mark at Human Factors International. He's smart and funny, strategic and yet quite tactical. He made things happen at HFI. Mark brought sound marketing principles to HFI. He knows the basics as well as the new world of marketing. He led us from Day 1 in an exercise to clarify our brand, then went on to get us into the world of social media. Mark works at a lightning pace, but was always willing to be patient and mentor/discuss/teach his colleagues when necessary. He knows his stuff. Mark and I worked really well together. He's personable and flexible. I enjoyed every interaction, conversation, and opportunity I had to work with him.”