GM’s Evil Plan
Check out this email I received from the job site, The Ladders.com. As you can see, a “Global Fortune 500 Company” is hiring “Vice President/GM online web based business initiative” in seven different locales. I must have been groggy when I read it, as I was convinced that “GM” was “General Motors.” Believe it or [...]
There can be only one
The headline reference may indeed have been lost on you, but it’s from the movie The Highlander, which became something of a cult classic. This reference however is not all that important other than it’s lead in to my assertion that in a world of so many choices, that we do indeed have preferences.
Specifically, [...]
Innovation. Quark style?
Quark is a story of innovation. Hailing from Denver, I’ve heard a lot about Quark over the years. They used to be one of those companies that everyone wanted to work for. Just as my Alma mater Janus Capital was in its heyday.
What is the meaning of “value” anyway?
Value may indeed be in the mind of the purchaser, but it is also something that we are working harder to prove day in and day out. Surely, it is something that is earned, but when pitching business in this day in age, what does one do?
Social Media – Why Should You Care?
Why should you consider Social Media? This video tells you why. Click on the image for details…
Adapt, or Die.
Wow. Not only does your brand exist in their mind, but now in the minds of their networks. So what to do?
The Recession Excuse
I believe that just as prosperity is wonderful cover for poorly managed businesses, the recession is a more convenient excuse to blame one’s misfortunes on.
There’s no such thing as Social Media Marketing
Social Media is just that, A MEDIUM to communicate, interact, and transact with your prospects and customers. In and of itself, it is NOT “marketing.”
The “F Word”…
The “F word” that I’m referring to is focus, and how it changes lives and changes fortunes…
“I've always said that only 5% of the people in advertising or marketing ever make it to the level of Strategist. Mark is one of them. I had the pleasure of working with Mark while he was at Human Factors International. He helped my team gain a thorough understanding of his company's business - which is the only way we can ever truly affect change with an organization. It takes an enlightened marketer to understand the value an agency can bring to a client. Mark gave us the opportunity to bring new and different thinking to HFI. In fact, he insisted upon it. Mark always looks for the best solution. He's a firm believer in the saying, "An idea doesn't care who has it." He wants his team clicking on all cylinders - thinking of ways to differentiate the business and add leverage to the marketing effort. Mark is not afraid to challenge the status quo. While he has great respect for the thinking that has been done in the past, he knows what got a company to where it is today is not what is going to get them to where they want to go. Customer research, sound thinking and a deep understanding of a company's business are what get Mark excited. If you're interested in a "Yes" man, then Mark is not for you. But if you're interested in someone who will challenge your thinking and bring you innovative ideas, then you should consider talking with Mark. He gets it."