Return on Influence (ROinf) – Value
In my last post I introduced the concept of using Return in Influence, or ROinf to measure success in social media and discussed the first facet – Trust. As a reminder: Since traditional ROI measures are still hard to quantify and attribute directly to social, my co-author of the whitepaper – Advisor Success in Social [...]
Return on Social Media Investment – ROinf
In the Whitepaper I recently published with Victor Gaxiola, we introduced the use of Return on Influence, or ROinf, to financial advisors. With that under my belt, I’m going to expand on the thinking bit, to demonstrate how this concept can be more broadly applied to any business’ social media effort. Return on Influence itself [...]
5 Reasons Why Websites Are Still Relevant
Many a pundit has proclaimed the death of the website, not unlike those who proclaimed the death of “traditional” media back in the early 90s. Well, on the eve of a presentation I’m about to give where I expound on the benefits of a website, I feel compelled to give you my top reasons why [...]
GM’s Evil Plan
Check out this email I received from the job site, The Ladders.com. As you can see, a “Global Fortune 500 Company” is hiring “Vice President/GM online web based business initiative” in seven different locales. I must have been groggy when I read it, as I was convinced that “GM” was “General Motors.” Believe it or [...]
There can be only one
The headline reference may indeed have been lost on you, but it’s from the movie The Highlander, which became something of a cult classic. This reference however is not all that important other than it’s lead in to my assertion that in a world of so many choices, that we do indeed have preferences. Specifically, [...]
Innovation. Quark style?
Quark is a story of innovation. Hailing from Denver, I’ve heard a lot about Quark over the years. They used to be one of those companies that everyone wanted to work for. Just as my Alma mater Janus Capital was in its heyday.
What is the meaning of “value” anyway?
Value may indeed be in the mind of the purchaser, but it is also something that we are working harder to prove day in and day out. Surely, it is something that is earned, but when pitching business in this day in age, what does one do?
Adapt, or Die.
Wow. Not only does your brand exist in their mind, but now in the minds of their networks. So what to do?
The Recession Excuse
I believe that just as prosperity is wonderful cover for poorly managed businesses, the recession is a more convenient excuse to blame one’s misfortunes on.
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