The “F Word”…
The “F word” that I’m referring to is focus, and how it changes lives and changes fortunes…
What I don’t like about Twitter
Twitter. Great communications tool or flavor of the month? That is the question.
Who is the new marketeer?
It is time for the marketing generalist to know as much about the principles of interactive marketing as well as they do traditional marketing principles.
And now for something completely different – persuasive fun!
I had the good fortune to attend the Advertising Age Digital Conference a few months ago, and the most impressive presentation was given by the CMO of Unilever.
The Brand is the thing
Regardless of what the tactic of the week or buzzword of the month is, nothing should be more important to you than brand.
“If you're looking for a winning strategy for your web initiatives, Mark goes beyond what you think is possible. Always focused on the user, Mark innovates and creates ideas to connect with the audiences that matter most to your business. You can rely on his deep knowledge of new media, website concept, design, and functionality, and strategic marketing to exceed the goals for your online effort. When you're trying to sell a marketing approach in your organization, Mark can help persuade executives and decision-makers by focusing on business results"