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		<title>Return on Influence (ROinf) &#8211; Value</title>
		<link>http://www.colloquy.biz/2011/09/11/return-on-influence-roinf-value/</link>
		<comments>http://www.colloquy.biz/2011/09/11/return-on-influence-roinf-value/#comments</comments>
		<pubDate>Sun, 11 Sep 2011 19:06:52 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Return on influence]]></category>
		<category><![CDATA[roinf]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Value]]></category>

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		<description><![CDATA[In my last post I introduced the concept of using Return in Influence, or ROinf to measure success in social media and discussed the first facet &#8211; Trust. As a reminder: Since traditional ROI measures are still hard to quantify and attribute directly to social, my co-author of the whitepaper - Advisor Success in Social [...]]]></description>
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		<title>Return on Social Media Investment &#8211; ROinf</title>
		<link>http://www.colloquy.biz/2011/07/20/return-on-social-media-investment-roinf/</link>
		<comments>http://www.colloquy.biz/2011/07/20/return-on-social-media-investment-roinf/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 22:57:28 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Return on influence]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[roinf]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.colloquy.biz/2011/07/20/return-on-influence-part-one/</guid>
		<description><![CDATA[In the Whitepaper I recently published with Victor Gaxiola, we introduced the use of Return on Influence, or ROinf, to financial advisors. With that under my belt, I&#8217;m going  to expand on the thinking bit, to demonstrate how this concept can be more broadly applied to any business&#8217; social media effort. Return on Influence itself [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>5 Reasons Why Websites Are Still Relevant</title>
		<link>http://www.colloquy.biz/2011/04/04/6-reasons-why-websites-are-still-relevant/</link>
		<comments>http://www.colloquy.biz/2011/04/04/6-reasons-why-websites-are-still-relevant/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 02:06:52 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Colloquy]]></category>
		<category><![CDATA[Colloquy Digital]]></category>
		<category><![CDATA[is the web dead]]></category>
		<category><![CDATA[Mark Cohen]]></category>
		<category><![CDATA[Mark H Cohen]]></category>
		<category><![CDATA[Pew Internet and the American Life Project]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[websites are dead]]></category>
		<category><![CDATA[websites not dead]]></category>

		<guid isPermaLink="false">http://www.colloquy.biz/?p=862</guid>
		<description><![CDATA[Many a pundit has proclaimed the death of the website, not unlike those who proclaimed the death of &#8220;traditional&#8221; media back in the early 90s. Well, on the eve of a presentation I&#8217;m about to give where I expound on the benefits of a website, I feel compelled to give you my top reasons why [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Digital Media Integration</title>
		<link>http://www.colloquy.biz/2011/04/03/digital-media-integration/</link>
		<comments>http://www.colloquy.biz/2011/04/03/digital-media-integration/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 00:21:58 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Home Page Features]]></category>

		<guid isPermaLink="false">http://www.colloquy.biz/?p=809</guid>
		<description><![CDATA[The most successful digital media efforts are integrated with all your marketing from print to in-store signage and beyond. We can help you build the plan to integrate for success.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing in the Here and Now &#8211; 4 Steps to Success</title>
		<link>http://www.colloquy.biz/2010/02/15/marketing-in-the-here-and-now/</link>
		<comments>http://www.colloquy.biz/2010/02/15/marketing-in-the-here-and-now/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 20:29:17 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Integration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.colloquy.biz/?p=628</guid>
		<description><![CDATA[Mark's latest blog post]]></description>
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		<slash:comments>1</slash:comments>
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		<title>GM&#8217;s Evil Plan</title>
		<link>http://www.colloquy.biz/2010/02/01/gms-evil-plan/</link>
		<comments>http://www.colloquy.biz/2010/02/01/gms-evil-plan/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 15:42:33 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[business transformation]]></category>
		<category><![CDATA[Caddilac]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[Colloquy]]></category>
		<category><![CDATA[Colloquy Digital]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[e-business]]></category>
		<category><![CDATA[e-Commerce]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[GMC]]></category>
		<category><![CDATA[Mark H Cohen]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.colloquy.biz/?p=570</guid>
		<description><![CDATA[Check out this email I received from the job site, The Ladders.com.  As you can see, a &#8220;Global Fortune 500 Company&#8221; is hiring &#8220;Vice President/GM online web based business initiative&#8221; in seven different locales. I must have been groggy when I read it, as I was convinced that &#8220;GM&#8221; was &#8220;General Motors.&#8221;  Believe it or [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Web Marketing</title>
		<link>http://www.colloquy.biz/2010/01/05/mobile-mba-for-duke-university/</link>
		<comments>http://www.colloquy.biz/2010/01/05/mobile-mba-for-duke-university/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 22:05:31 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Home Page Features]]></category>
		<category><![CDATA[Project Samples]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.colloquy.biz/?p=457</guid>
		<description><![CDATA[We'll provide you with recommendations and the knowledge to get you started with advertising on the web, or optimize what you are already doing.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Website Optimization</title>
		<link>http://www.colloquy.biz/2010/01/05/you-tube-channel-for-masterson-method/</link>
		<comments>http://www.colloquy.biz/2010/01/05/you-tube-channel-for-masterson-method/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 21:57:03 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Digital Media Integration]]></category>
		<category><![CDATA[Home Page Features]]></category>
		<category><![CDATA[Project Samples]]></category>

		<guid isPermaLink="false">http://www.colloquy.biz/?p=472</guid>
		<description><![CDATA[We'll review your website and make recommendations on improvements to meet your objectives. We can also set you up with Google Analytics to measure website effectiveness.]]></description>
		<wfw:commentRss>http://www.colloquy.biz/2010/01/05/you-tube-channel-for-masterson-method/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Meow Monday Joke</title>
		<link>http://www.colloquy.biz/2009/12/21/meow-monday-joke/</link>
		<comments>http://www.colloquy.biz/2009/12/21/meow-monday-joke/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 14:26:59 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.colloquy.biz/?p=438</guid>
		<description><![CDATA[A cat died and went to Heaven. God met her at the gates and said, &#8216;You have been a good cat all these years. Anything you want is yours for the asking.&#8217; The cat thought for a minute and then said, &#8216;All my life I lived on a farm and slept on hard wooden floors. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>There can be only one</title>
		<link>http://www.colloquy.biz/2009/11/30/there-can-be-only-one/</link>
		<comments>http://www.colloquy.biz/2009/11/30/there-can-be-only-one/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 20:39:35 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Pareto's Principle]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Target Audience]]></category>

		<guid isPermaLink="false">http://www.colloquy.biz/?p=424</guid>
		<description><![CDATA[The headline reference may indeed have been lost on you, but it&#8217;s from the movie The Highlander, which became something of a cult classic. This reference however is not all that important other than it&#8217;s lead in to my assertion that in a world of so many choices, that we do indeed have preferences. Specifically, [...]]]></description>
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		<slash:comments>0</slash:comments>
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