Marketing in the Here and Now – 4 Steps to Success
Mark’s latest blog post
There can be only one
The headline reference may indeed have been lost on you, but it’s from the movie The Highlander, which became something of a cult classic. This reference however is not all that important other than it’s lead in to my assertion that in a world of so many choices, that we do indeed have preferences. Specifically, [...]
What is the meaning of “value” anyway?
Value may indeed be in the mind of the purchaser, but it is also something that we are working harder to prove day in and day out. Surely, it is something that is earned, but when pitching business in this day in age, what does one do?
Location Based Marketing
Location based marketing tools enable prospective customers to find your business via mobile devices and tablets. Tools include Four-Square and Google Places.
Adapt, or Die.
Wow. Not only does your brand exist in their mind, but now in the minds of their networks. So what to do?
There’s no such thing as Social Media Marketing
Social Media is just that, A MEDIUM to communicate, interact, and transact with your prospects and customers. In and of itself, it is NOT “marketing.”
What I don’t like about Twitter
Twitter. Great communications tool or flavor of the month? That is the question.
Who is the new marketeer?
It is time for the marketing generalist to know as much about the principles of interactive marketing as well as they do traditional marketing principles.
Who owns the user experience?
I believe that the “owner” of the user experience should be marketing. For who better to understand the customer than marketing?
Every Interaction Counts
Marketers, being skilled at offline interactions, have taken longer to fully embrace and understand just how much it means to our brand to have usability experts on our team.
“Mark has been one of the most organized, enthusiastic and motivational VP's I have reported to. His briefs for creative work have been extremely clear, communicative and exciting; bringing out the best from a designer. His expert knowledge, experience and skills have guided projects to a different level, and have set new standards. I have worked with Mark on various mediums (Print, Web & Interactive), and has shown multidisciplinary expertise in his comments & feedback. It has been a great pleasure and learning experience, working with Mark Cohen for the last 1 year. I wish him all the best."