Return on Influence (ROinf) – Value
In my last post I introduced the concept of using Return in Influence, or ROinf to measure success in social media and discussed the first facet – Trust. As a reminder: Since traditional ROI measures are still hard to quantify and attribute directly to social, my co-author of the whitepaper – Advisor Success in Social [...]
Return on Social Media Investment – ROinf
In the Whitepaper I recently published with Victor Gaxiola, we introduced the use of Return on Influence, or ROinf, to financial advisors. With that under my belt, I’m going to expand on the thinking bit, to demonstrate how this concept can be more broadly applied to any business’ social media effort. Return on Influence itself [...]
5 Reasons Why Websites Are Still Relevant
Many a pundit has proclaimed the death of the website, not unlike those who proclaimed the death of “traditional” media back in the early 90s. Well, on the eve of a presentation I’m about to give where I expound on the benefits of a website, I feel compelled to give you my top reasons why [...]
Marketing in the Here and Now – 4 Steps to Success
Mark’s latest blog post
There can be only one
The headline reference may indeed have been lost on you, but it’s from the movie The Highlander, which became something of a cult classic. This reference however is not all that important other than it’s lead in to my assertion that in a world of so many choices, that we do indeed have preferences. Specifically, [...]
Adapt, or Die.
Wow. Not only does your brand exist in their mind, but now in the minds of their networks. So what to do?
There’s no such thing as Social Media Marketing
Social Media is just that, A MEDIUM to communicate, interact, and transact with your prospects and customers. In and of itself, it is NOT “marketing.”
What I don’t like about Twitter
Twitter. Great communications tool or flavor of the month? That is the question.
And now for something completely different – persuasive fun!
I had the good fortune to attend the Advertising Age Digital Conference a few months ago, and the most impressive presentation was given by the CMO of Unilever.
“Mark has been one of the most organized, enthusiastic and motivational VP's I have reported to. His briefs for creative work have been extremely clear, communicative and exciting; bringing out the best from a designer. His expert knowledge, experience and skills have guided projects to a different level, and have set new standards. I have worked with Mark on various mediums (Print, Web & Interactive), and has shown multidisciplinary expertise in his comments & feedback. It has been a great pleasure and learning experience, working with Mark Cohen for the last 1 year. I wish him all the best."