Value may indeed be in the mind of the purchaser, but it is also something that we are working harder to prove day in and day out. Surely, it is something that is earned, but when pitching business in this day in age, what does one do?
“Mark has been one of the most organized, enthusiastic and motivational VP's I have reported to. His briefs for creative work have been extremely clear, communicative and exciting; bringing out the best from a designer. His expert knowledge, experience and skills have guided projects to a different level, and have set new standards. I have worked with Mark on various mediums (Print, Web & Interactive), and has shown multidisciplinary expertise in his comments & feedback. It has been a great pleasure and learning experience, working with Mark Cohen for the last 1 year. I wish him all the best."