Value may indeed be in the mind of the purchaser, but it is also something that we are working harder to prove day in and day out. Surely, it is something that is earned, but when pitching business in this day in age, what does one do?
“I worked with Mark at Human Factors International. He's smart and funny, strategic and yet quite tactical. He made things happen at HFI. Mark brought sound marketing principles to HFI. He knows the basics as well as the new world of marketing. He led us from Day 1 in an exercise to clarify our brand, then went on to get us into the world of social media. Mark works at a lightning pace, but was always willing to be patient and mentor/discuss/teach his colleagues when necessary. He knows his stuff. Mark and I worked really well together. He's personable and flexible. I enjoyed every interaction, conversation, and opportunity I had to work with him.”